Field Marketer at FMR AGENCY

Job Summary

• FMR is seeking an energetic and result-driven Field Marketer to join our client team. The ideal candidate will be responsible for executing field marketing activities to promote and increase the visibility of our client tyre, tricycle, and motorcycle products. 
• You will play a key role in driving brand awareness, generating leads, and supporting the sales team through on-the-ground marketing efforts.

Key Responsibilities

• Plan and execute field marketing campaigns and activations in assigned territories.
• Promote tyre, tricycle, and motorcycle products at local events, dealerships, markets, and mechanic workshops.
• Conduct product demonstrations, distribute promotional materials, and engage potential customers.
• Collaborate with the sales team to generate leads and support customer acquisition.
• Monitor competitor activities and gather market intelligence to support marketing strategy.
• Build and maintain relationships with key stakeholders such as dealers, transport unions, and retailers.
• Track campaign effectiveness, gather feedback, and prepare regular activity reports.
• Ensure brand visibility through proper placement of banners, posters, and signage.

Requirements

• Minimum of OND / HND / Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in field marketing, preferably in the automotive or transport sector.
• Knowledge of tyres, tricycles, and motorcycles is a strong advantage.
• Excellent communication and interpersonal skills.
• Ability to work independently and travel extensively within assigned areas.
• Strong negotiation and persuasion skills.
• Proficiency in local languages is an added advantage.