Field Growth Associate at Club Concierge Africa

Job Purpose

• The Growth Associate is responsible for driving customer acquisition, lead generation, brand visibility, and revenue growth across Club Concierge’s services and products. The role supports both physical and digital growth initiatives, ensuring consistent funnel expansion, conversion optimization, and performance reporting.

Key Responsibilities

Lead Generation & Customer Acquisition

• Execute growth strategies to acquire new clients and partners.
• Conduct on-ground activation campaigns, outdoor engagements, and outreach activities.
• Generate leads through events, partnerships, cold outreach, and community networks.
• Track and report leads generated and conversions achieved.

Digital & Social Growth Support

• Support digital marketing activities including content distribution, social media engagement, and online lead capture.
• Collaborate with the digital team to run campaigns, retargeting activities, and funnel optimization.
• Monitor inquiries from social media, website, WhatsApp, and other digital channels and ensure fast response time.

Sales Funnel & Conversion Support

• Follow up on leads from campaigns, referrals, and activations.
• Schedule demos, consultations, and onboarding sessions for prospects.
• Work closely with the Sales and Customer Experience team to ensure leads convert into paying clients.
• Maintain accurate CRM records.

 Market Activation & Community Engagement

• Represent Club Concierge at activations, events, exhibitions, religious gatherings, corporate functions, and partner locations.
• Promote GoTravelCC, CCI experiences, and other verticals during activations.
• Build relationships within communities, campuses, churches, lifestyle hubs, and business clusters to drive awareness.

Research & Insights

• Conduct competitor research and gather market intelligence for strategic planning.
• Monitor customer behaviors, feedback, and market trends to support product improvement.
• Share insights with the Growth Manager to refine growth strategies.

Reporting & Performance Tracking

• Prepare daily, weekly, and monthly growth reports.
• Track KPIs including leads generated, conversion rate, engagement rate, and activation outcomes.
• Document all activities, learnings, and opportunities discovered.

Support for Partnerships & Business Development

• Support meetings, presentations, and follow-ups with new and existing partners.
• Assist in executing partnership campaigns and co-branded initiatives.
• Identify organizations, churches, estates, and clubs that can drive customer acquisition.

Skills & Competencies Required

• Strong communication, presentation, and interpersonal skills.
• Highly proactive with the ability to think creatively and execute growth ideas quickly.
• Good understanding of digital marketing basics (social media, funnels, lead capture).
• Ability to work independently and in the field.
• Persuasive and confident public engagement ability.
• Strong reporting and documentation skills.
• High energy, resilience, and a customer-focused mindset.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years experience in sales, marketing, growth, or field activation roles.
• Experience with CRM tools (Zoho, HubSpot, etc.) is an advantage.
• Previous field sales or activation experience is a strong advantage.

Key Performance Indicators (KPIs)

• Number of qualified leads generated weekly/monthly.
• Conversion rate from leads to paying customers.
• Activation performance metrics (reach, leads, sign-ups).
• Response time to inquiries across all platforms.
• CRM accuracy and completeness.
• Contribution to revenue growth targets.