Expert Email Marketer at Havana Group

The job entails Design/optimize email campaigns for engagement, conversions & retention. Duties: strategy, segmentation, content creation, automation, analytics, A/B testing, list management, personalization, GDPR compliance.

Key Responsibilities:

• Strategy Development
• Audience Segmentation
• Content Creation
• Campaign Management
• Automation
• Performance Tracking
• A/B Testing & List Management
• Personalization
• Compliance and Deliverability

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field (or equivalent experience). 3+ years of experience in email marketing with a proven track record of successful campaigns.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
• Strong understanding of analytics tools (e.g., Google Analytics, email platform reporting) and KPIs.
• Excellent copywriting and communication skills with a keen eye for design and branding
• Knowledge of email regulations (GDPR, CAN-SPAM) and best practices for deliverability.
• Analytical mindset with experience in A/B testing and data-driven decision-making.
• Ability to collaborate cross-functionally with design, sales, and product teams.