Experienced SEO Specialist at Lagos Data School

Description

• We are seeking a Senior SEO Specialist to join our team and drive the success of our digital marketing efforts.
• The ideal candidate will have a proven track record of increasing website traffic and search engine rankings through expert-level knowledge of SEO best practices and strategies.

Responsibilities

• Develop and execute SEO strategies to increase website traffic and search engine rankings
• Implement offline and online SEO actions to progress the website to the top of organic search ranking
• Conduct keyword research and analysis to identify target keywords and phrases
• Optimize website content, meta tags, and alt tags for SEO
• Monitor and analyze website traffic and search engine rankings
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Stay up-to-date with the latest SEO trends and algorithm updates
• Optimize copy and landing pages for search engine marketing
• Collaborate with other teams, such as content and social media, to drive website traffic and engagement
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Search for opportunities to optimize website architecture٫ content٫ linking and other factors in the interest of improving SEO positions for target keywords.