Events Manager at Opay Nigeria

About the Role

• We’re looking for a Marketing Manager to join our Integrated Marketing & Communications (IMC) team.
• Your main focus will be events: OPay’s external and business-led events, and our presence at industry events across different sectors.
• You’ll also support wider marketing work across the team.
• We want an all-round marketer who specialises in events, not an event planner only.
• Every event you deliver should meet two goals: a brand goal and a business goal.
• You’ll report to the IMC Lead, who sets the overall direction.
• You’ll own the events function and support other marketing projects within that direction.

What you’ll do
Events and business goals:

• Link every event to a clear brand goal and a clear business goal.
• Plan events against the yearly events budget, and show what each event returns for its cost.
• Turn event requests into clear briefs: goals, audience, budget, timeline and KPIs.

External and business-led events:

• Plan and deliver OPay’s own external events, from concept to post-event report.
• Run events end to end: run of show, guest lists, branding, logistics and on-site management.
• Work with sales, partnerships, brand, creative and PR teams so events support wider business and campaign plans.

Industry events and visibility:

• Find and assess industry events across sectors, such as fintech, banking, retail, tech and SMEs, where OPay should show up.
• Recommend which events to attend, speak at or sponsor, and why.
• Manage OPay’s presence at these events: booths, branding, speaking slots and on-site activity.
• Build relationships with event organisers and industry bodies.

Wider marketing support:

• Support the planning and rollout of integrated campaigns across channels.
• Plan and run on-ground activations and BTL work linked to campaigns.
• Support brand partnerships and sponsorships.
• Write briefs for creative, content and production work, and review what comes back.
• Coordinate agencies and partner teams on assigned projects.
• Take on other marketing projects as assigned by the IMC Lead.

Budget and vendors:

• Prepare budgets and cost breakdowns for events and assigned projects.
• Source and manage vendors and agencies in line with company procurement policy.
• Keep clear records of all spend.

Reporting:

• Report on every event and project: results against goals, spend against budget, and brand visibility.
• Share what worked and what to change next time.

Requirements
Must have:

• 4–6 years in marketing, with at least 3 years focused on events, agency, or in-house.
• Has delivered corporate or brand events for 300+ guests.
• Experience managing a brand’s presence at industry events, conferences or expos.
• Broad marketing experience: campaigns, activations, partnerships or brand projects.
• Can tie events and campaigns to business results, not just attendance or reach.
• Experience managing budgets and several vendors at once.
• Comfortable working within formal approval and procurement processes.
• Clear, timely written updates and reports.
• Willing to travel and work some evenings and weekends.

Nice to have:

• Experience in fintech, banking, FMCG or telecoms.
• A network of event organisers and industry contacts in Nigeria.
• Experience with sponsorship deals or speaking-slot placements.
• A Degree in Marketing, Communications, Business or a related field.