Email marketing Manager at Patricia.com.ng

RESPONSIBILITIES

• Manage overall email marketing strategy
• Create various email lists and campaigns
• Create and design various CTAs and email templates
• Test every campaign success
• Develop and present reports on a weekly basis
• Develop a lead generation strategy
• Create smart email lists
• Increase email subscriptions
• Analyze data to get smart insights
• Suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

REQUIREMENTS

• Degree in marketing or related field
• 2+ years relevant experience
• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
• Proficient using marketing automation technology
• Knowledge of latest digital marketing trends
• Experience with email automation tools
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills