E-Commerce Senior Sales Analyst at Air Peace

JOB SUMMARY

• The E-Commerce senior Sales Analyst is responsible for monitoring, analyzing, and reporting on Air Peace's digital sales performance across e-commerce channels.
• The role provides actionable insights to optimize online revenue, improve conversion rates, and support the airline's digital strategy.
• This position also supports initiatives for the Frequent Flyer Program (FFP) and other digital sales campaigns.

KEY RESPONSIBILITIES

Responsibilities include but are not limited to:

Digital Sales Analysis

• Monitor and analyze e-commerce sales performance including website, mobile app, and third-party platforms.
• Track KPIs such as conversion rates, average booking value, traffic sources, and booking trends.
• Identify patterns, opportunities, and areas for improvement to maximize online revenue.
• Provide insights and recommendations to optimize digital sales campaigns and promotions.

Reporting & Forecasting

• Prepare daily, weekly, and monthly digital sales reports for management and the Supervisor.
• Assist in forecasting e-commerce revenue based on trends, seasonality, and market demand.
• Develop dashboards and visualizations to track e-commerce performance metrics.
• Support ad-hoc analysis requests from management and cross-functional teams.

Frequent Flyer Program (FFP) Support

• Track and analyze FFP member activity, accruals, redemptions, and engagement metrics.
• Provide insights to support targeted loyalty campaigns, promotions, and member retention initiatives.
• Ensure data accuracy and compliance with FFP policies.

Cross-Functional Collaboration

• Work closely with Marketing, Sales, Revenue Management, IT, and Operations to support digital initiatives.
• Provide analytical support for website and mobile app enhancements, promotions, and campaigns.
• Support implementation and tracking of new e-commerce projects.

Process Improvement

• Identify areas to enhance analytics processes, data quality, and reporting efficiency.
• Recommend tools, processes, and methods to improve e-commerce and FFP analysis.
• Support training of junior analysts or staff on reporting tools and best practices.

EDUCATIONAL QUALIFICATION, EXPERIENCE, KNOWLEDGE & SKILLS

• Bachelor's degree in Business, Economics, Marketing, Data Analytics, Aviation Management, or related field.
• 3—5 years of experience in e-commerce analytics, airline sales analysis, or digital marketing analytics.
• Strong knowledge of GDS/CRS systems, airline e-commerce platforms, and digital sales channels.
• Experience with loyalty programs (FFP) is an advantage.
• Proficiency in analytics tools (Excel, Power Bl, Tableau, Google Analytics) and reporting systems.
• Strong analytical and problem-solving skills.
• Detail-oriented with ability to interpret complex data sets.
• Excellent communication and presentation skills.
• Ability to work collaboratively across departments.
• Self-motivated, proactive, and capable of managing multiple tasks.
• Knowledge of digital marketing and airline commercial strategies.

KEY PERFORMANCE INDICATORS

• Accuracy and timeliness of digital sales reports - deliver 100% of digital sales and performance reports within agreed timelines, maintaining 299% data accuracy with no material reporting errors.
• Growth in online bookings, revenue, and conversion rates - achieve minimum
• 10% quarter-on-quarter growth in online bookings and digital revenue, and improve conversion rates annually.
• Accuracy of forecasting and analysis for management decisions - maintain forecast variance within ±5% against actual results, ensuring analyses consistently support effective management and commercial decision-making.
• Insights if lead to improved e-commerce performance or FFP engagement - produce at least 5 actionable insights per quarter that result in measurable improvements in e-commerce performance and/or FFP engagement metrics.
• Contribution to successful execution of digital campaigns and initiatives contribute to the successful execution of 100% of assigned digital campaigns and initiatives, achieving agreed performance targets and post-campaign reporting within set timelines.