E-Commerce Manager at Estrada International Staffing Solutions

Job Summary

• As the E-Commerce Manager in the FMCG (Fast-Moving Consumer Goods) sector, you will be responsible for developing and implementing the online sales and marketing strategies to drive revenue growth and enhance the digital presence of our products.
• You will work closely with cross-functional teams to optimize the online shopping experience, manage e-commerce platforms, and drive brand engagement in the digital space.

Key Responsibilities

• E-Commerce Strategy: Develop and execute the overall e-commerce strategy to increase online sales and market share, aligning it with the company's business objectives.
• Platform Management: Manage various e-commerce platforms (e.g., websites, marketplaces, social commerce) to ensure an effective online sales channel. Monitor performance, inventory levels, and customer feedback.
• Product Listings: Oversee the creation and optimization of product listings, ensuring accuracy, appealing content, and optimized keywords for search engine visibility.
• Customer Experience: Continuously improve the online shopping experience, focusing on user interface, navigation, site performance, and mobile responsiveness.
• Digital Marketing: Collaborate with the marketing team to develop and implement digital marketing campaigns, including email marketing, social media advertising, and PPC (Pay-Per-Click) campaigns.
• Data Analysis: Utilize data analytics tools to track e-commerce performance metrics, identify trends, and make data-driven decisions to optimize sales and marketing strategies.
• SEO and SEM: Implement SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to improve website visibility and drive organic and paid traffic.
• Competitor Analysis: Monitor competitor e-commerce activities, pricing strategies, and market trends to stay competitive and identify opportunities for improvement.
• Team Leadership: Build and manage a team of e-commerce professionals, including coordinators and analysts, to execute the e-commerce strategy effectively.
• Compliance and Security: Ensure e-commerce operations comply with all relevant regulations and security standards, including data protection and payment security.

Qualifications

• Bachelor's Degree in Marketing, Business, E-Commerce, or a related field; MBA or relevant certifications are a plus.
• Proven experience Five (5) years in e-commerce management, preferably within the FMCG sector.
• Strong understanding of e-commerce platforms, CMS (Content Management Systems), and digital marketing tools.
• Proficiency in data analytics and experience with relevant tools (e.g., Google Analytics, e-commerce analytics platforms).
• Excellent knowledge of SEO and SEM best practices.
• Familiarity with FMCG products, industry trends, and customer preferences.

Remuneration
N500,000 - N650,000 Monthly Gross.

Application Closing Date
30th September, 2023.