E-Commerce / Digital Marketing Specialist at Lonadek

Job Summary:

• One of our Clients, a major player in the Energy, Power, & Gas Industries, is seeking to engage a seasoned E-Commerce/Digital Marketing Specialist to manage the launching and operation of one of their subsidiaries.
• The business is focused on the driving the overall revenue generation function of the subsidiary who recently completed a Mobile Application for trading LPG and Gas appliances online.
• The App is a one stop online market place for users/buyers of LPG, traders/sellers of LPG, door-door delivery agents (with motor bikes, vehicles, tricycles, etc.) and gas technicians.
• The ideal candidate should have extensive experience in generating revenue for businesses through advanced digital marketing strategies, preferably within the Energy, Power, & Gas sectors, as he/she would be expected to play a pivotal role in the development and implementation of an effective branding and marketing strategy. 

Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with the company's goals.
• Identify market trends, customer behaviours, and industry developments to inform strategy adjustments.
• Utilize SEO, SEM, email marketing, content marketing, and social media to drive traffic and conversions.
• Manage and optimize the company's e-commerce platforms, ensuring a seamless user experience and a customer-centric approach.
• Monitor online sales performance, analyse conversion rates, and implement strategies to improve sales funnel efficiency.
• Stay updated on industry trends, competitor activities, and emerging technologies related to e-commerce and digital marketing.
• Apply market insights to refine strategies and stay ahead of industry shifts.
• Strong marketing [e-commerce/digital marketing especially] exposure) with extensive experience in E-Commerce

Qualifications:

• Bachelor's degree or its equivalent in Engineering, Marketing, Business, Communication, or a related field.
• Minimum of ten (10) years cognate experience Business Development, Sales, Marketing, E-commerce, preferably within the Energy, Power & Gas sectors.
• Data Analytic mind-set with the ability to analyse and interpret marketing performance metrics.
• Professional certifications & affiliations with relevant professional bodies will be an added advantage.