E-commerce Associate I at Herbal Goodness

SUMMARY AND OBJECTIVE

• The E-commerce Associate will be responsible for developing and executing strategies to promote our products on the Amazon platform, drive traffic, increase sales, and maximize ROI.
• Your role will encompass various aspects of Amazon marketing, including advertising campaigns, product listings optimization, and competitive analysis.

RESPONSIBILITIES

• Advertising and Promotion Campaigns: Plan, execute, and optimize Amazon Pay-Per-Click (PPC) advertising campaigns, including Sponsored Products, sponsored Brands, and Sponsored display. Manage advertising budgets, bids, and keyword strategies to achieve target ACoS (Advertising Cost of Sales). Co-management of Amazon and Walmart advertising campaigns, promotions, and discounts to increase product visibility and sales.
• Product Listings & Optimization: Create and enhance product listings, ensuring they are accurate, keyword-rich, and optimized for conversions. Optimize product images, titles, descriptions, and bullet points to improve search visibility and customer engagement.
• Data Analysis: Constantly read and analyze multiple Amazon and Walmart data reports to identify opportunities or closure to maximize product and brand discoverability and market performance.
• Competitor Analysis: Monitor competitor product listings, pricing, and promotions on Amazon. Identify opportunities to differentiate our products and gain a competitive edge.
• Keyword Research and SEO: Conduct keyword research to identify high-potential keywords and search terms. Implement on-page and off-page SEO strategies to improve product ranking and discoverability.
• Amazon Storefront Management: Create and maintain an Amazon Storefront to showcase our brand and products effectively. Implement design enhancements and promotional content to improve brand visibility.
• Performance Analytics: Analyze Amazon Advertising and sales performance data. Generate reports and provide insights to optimize campaigns, product listings, and overall strategy. Monitor and report on key performance indicators (KPIs), including sales, customer feedback, and product rankings, competitors, market analysis to identify areas for improvement.
• Inventory and Pricing Management: Coordinate with inventory and pricing teams to ensure product availability and competitive pricing. Adjust pricing strategies in response to market dynamics and competitor pricing changes.
• Review and Feedback Management: Monitor customer reviews and feedback on Amazon. Respond to customer inquiries and resolve issues promptly to maintain a positive brand image.
• Promotions and Deals: Plan and execute promotional campaigns, lightning deals, and discounts to boost sales and visibility. Collaborate with marketing teams to align promotions with overall marketing strategies.
• Compliance and Policy Adherence: Ensure compliance with Amazon's policies, guidelines, and advertising rules. Stay updated on Amazon's evolving platform features and requirements.

REQUIREMENTS & SKILLS

• A Bachelor's degree. Master's degree is a plus
• Must have completed NYSC
• Proven experience in e-commerce management, or digital marketing. Experience in Amazon Seller Central is a plus.
• Proficiency in advertising platforms (e.g. Google Ads, Amazon Advertising and/or Social Media Ads).
• Strong understanding of SEO, PPC advertising, and e-commerce best practices.
• Analytical mindset with the ability to interpret data, metrics, and generate actionable insights.
• Knowledge of Amazon's algorithms, ranking factors, and marketplace dynamics is preferred.
• Creative thinking and the ability to create compelling product listings and promotional content.
• Familiarity with competitor analysis tools and software e.g Google Analytics, Google Ads Manager
• Excellent written and verbal communication skills.
• Results-oriented with a focus on achieving sales and ROI targets.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Ability to work independently and complete assignments within given instructions, established routines, and accepted practices.
• Must have excellent Internet connection, working laptop and ability to adjust work hours to Central Standard Time (Between 9 am - 5 pm Central Standard Time).

BENEFITS

• Health Insurance
• Paid Time off
• Sign-on bonus
• Annual Salary review
• Data Allowance
• Bonuses
• Professional Development opportunities