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  • Posted: Jan 26, 2022
    Deadline: Feb 2, 2022
  • Westfield Consulting is a management consultancy firm, specialized in Increasing Your Business Performance. It is our mission to help our clients make the right decisions & improve their organizational performance. As a partner to our clients, we work as integrated members of the team and strive to provide valuable deliverables that meet their goals. ...
    Read more about this company


    Distribution Development Manager

    Location: Ikeja, Lagos (Area Office)
    Reports to: Regional Business Manager
    Subordinate / Direct Reports: Retail Development Manager, Retail Development Executive, Store keepers, Security Personnel

    Purpose of Job

    • Direct and co-ordinate Sales strategies and programs to achieve or exceed the sales objectives for each brand and the company in the Area.

    Nature & Scope of Position

    • The incumbent is based at the area office and reports to the Regional Business Manager and works closely with the Logistic and Distribution Manager and HR & Admin Department.

    Key Responsibilities
    Achievement of Sales Target:

    • Develop sales plan & programmes to ensure sales objective is achieved or exceeded.
    • Ensure proper budgeting control and monitoring of sales performance against plan.
    • Provide distributors and customers in the Area with information about new or improved products and services, price change to improve sales in the region.
    • Establish, maintain and expand customer base.

    Revenue / Cash Management:

    • Manage receipt of revenues from customers.
    • Ensure daily cash lodgments at the local bank.
    • Efficient control of cash and stock at depots/area.
    • Drive debt management strategies and efficient credit utilization by customers in the area.

    Channel Coverage:

    • Ensure Effective distribution infrastructure is in place with distributors to drive availability in retail outlets
    • Put in Place effective coverage plan to ensure grand Oak wins with Wholesalers
    • Proactively monitor each sales depot performance in terms of cost, sales and shares toward achievement of plan and efficiency of resource utilization
    • Ensure adequate product supply and optimum deployment of distribution fleet
    • Conduct regular market visits to check route coverage and competitor activity
    • Develop and Deploy Tactical Activation plans which includes but not limited to Monitoring In- bar activation & commando sales

    Strategic Support:

    • Provide support for RBMs to ensure achievement of sales goals and objectives.
    • Execute sales promotional programmes on behalf of the RBM.
    • Ensure brand visibility to promote sales by liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the Area.


    • Generate and analyze sales report.
    • Provide periodic feedback to sales and marketing team on branch key performance issues.

    Coaching & Mentoring:

    • RDM and RDE Trade accompaniment to identify Selling Skill Gap
    • Establish and ensure that all sales administration procedures are adhered too

    Stock Maintenance:

    • Co-ordinate and follow up with the storehouse supervisor to ensure that adequate inventory stock of product is maintained for the Area in order to meet the sales delivery schedules.

    Qualifications & Experience

    • HND / B.Sc degree in any discipline.
    • Minimum of 5 year sales experience.

    Skill Requirements:

    • Understand Retail sales practices and processes
    • Excellent interpersonal, persuasive and communication skills
    • Strong Business Insight, Good planning and organizing skills
    • Experienced Coach with Customer Marketing Exposure
    • Experienced in Joint Business Plan Development
    • Good Microsoft Office Skills

    Principal Accountabilities:

    • Achievement of area sales target together with territory sales target supervision.
    • Achieve Retail Outlet Coverage and Numeric Distribution.
    • Area cost management and operations to achieve agreed fiscal target for the region.
    • Ensure strict adherence to company’s sales operations policy to minimize company financial exposure.
    • Implementation of the company’s promotional/area specific program to achieve the agreed market volume for the brand.
    • Ensure Distributor distribution infrastructure is in Place and working.
    • Develop effective Coverage and loyalty scheme for Strategic wholesalers.

    Method of Application

    Interested and qualified candidates should send their CV to: using the Job Title as the subject of the email.

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