Director of Sales at Smart Partners

Industry: Hospitality
Reports to: General Manager

Job Scope

• Under the general guidance and supervision of the General Manager or his/her delegate and within the limits of the HotelТs policies and procedures.
• The Director of Sales would be responsible for developing and implementing sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved; tactical plans are created and implemented and results are monitored and achieved.

Job Responsibilities

• Participates in the preparation of the annual departmental operating budget as well as the HotelТs marketing and financial plans
• Creates and implement sales plans that drive measurable incremental occupancy, increase average rates as well as increase Food and Beverage and Banquet Sales.
• Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
• Monitors and handles inquiry calls and provide client proposal in accordance with established departmental policies and procedures.
• Creates and develops special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel.
• Develops and maintains relationships with key clients and outside contacts (example: guests, airliners, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales, and catering/banquet services.
• Schedules conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
• Develops awareness and reputation of the hotel and the brand in the local community, may serve as the hotel representative for media related inquiries.
• Identifies operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.
• Works with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity
• Perform other duties as assigned. May also serve as manager on duty.

Background, Skills And Experience

• A Bachelor's Degree in Marketing or any related field.
• Minimum of 8 years' experience in Hospitality or Hotel Sales and Marketing setting with direct supervisory experience over a sales team preferably in a Five Star Hotel.
• Strong Communication and Interpersonal Skills
• Excellent Analytical Skills with the ability to prioritize and manage work
• Good Knowledge of local businesses and business trends.
• Ability to drive delivery of results.
• He/she must be Detailed Oriented, Pro-active, reliable and show good problem solving skills