Director, Home Broadband at Airtel

Job Description

• Driving the overall business including Subscriber Numbers and Revenue for the Home Broadband Business in OPCO.
• Deliver on Distribution channel buildup for the Home Broadband Business in the OPCO cutting across Own Retail, Device & IT channels and Direct sales.

Responsibilities

• Channel Creation and Management: The incumbent needs to create multiple channels for the sale and recharge availability for the Home broadband devices.
• Technology Understanding:Needs to understand solutions across both Wireless and Fixed broadband. Should be able to guide and drive cross functional teas in this regard.
• Generating key customer insights on use of home broadband solutions (needs – met and unmet, usage behavior, customer journeys, key pain points, services / content needed etc).
• Developing product / service proposition based on the customer insights and current market landscape in conjunction with the group teams.
• Partner Identification and onboarding: Create a clear financial model for prospective partners and support their infrastructure development for fulfil the customer proposition. a. Across technical, content and distribution channel partners.
• Developing the Go -To -Market strategy: product, pricing, channel – direct and indirect, promotions.
• Managing the overall proposition and product roadmap for the Home Broadband portfolios from initial product to more comprehensive offerings. 
• Overall responsibility of the meeting the aggressive business growth targets and defining the optimal capacity for future growth requirements Ensuring excellent execution of agreed distribution plans.

Qualifications

• Bachelor of Technology with in-depth understanding of telecom trends.
•  MBA in Marketing.
• 10+ years of experience in leading a highly qualified and experienced team in a highly complex environment.
• 7- 10 years of in-depth Sales and Marketing experience in the telecom/Handsets/Organised Retail/ Satellite TV industries.
• Channel Understanding of the various channels used by immediate competition and related industries such as Satellite TV, Computer peripherals etc. 
• Proven team Leadership skills - Ability to influence and get things done quickly is critical.
•  Resilience and ability to deliver against stretch targets.
• Strong entrepreneurial spirit.
•  Analytical skills and ability and strong Commercial Acumen.
• Building team skills as this is new business.