Digital Transformation Officer at Mayfair Microfinance Bank Limited

Location: Ojuelegba, Surulere, Lagos

Job Description

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social mediaand display advertising campaigns.
• Design, build and maintain the bank’s social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spending and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimizes user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

• Candidates should possess a Bachelor's Degree / HND or Master's Degree qualification with 2 years work experience.