Digital Strategy Manager at Etu Odi Communications

Location: Ikeja, Lagos

Responsibilities

• Develop, implement and manage the Digital Marketing Strategies for the Agency.
• Strategically oversee client’s digital goals and integrate with overall business and brand communications strategy.
• In collaboration with other roster agencies (e.g. Media), analyze and present findings from consumer, brand, and market research to support the preparation of brand communication strategies and creative briefs.
• Prepare well-structured drafts using a content management system.
• Take ownership of the strategy behind our digital marketing services; establish KPIs at onset and measure at completion to ensure success across all digital efforts.
• Support the creative, account management, and new business team when pitching for new business with existing and potential clients.
• Maintain detailed awareness of relevant market trends affecting accounts; and new developments in the wider advertising and communications industry.
• Measure and report on all campaigns and the entire integrated communications plan.
• Monitor daily client programs to ensure positive activity through all marketing efforts.
• Grow the Agency’s social network by increasing fan-base and interactions.
• Interact with all key account managers and clients to help them reach their business goals.
• Streamline Agency's social media account (e.g. LinkedIn, Facebook, Instagram, Twitter, YouTube, and other social media platforms including the company’s website) and ensure uniform content and tone of voice for the landing page, graphics, and other relevant elements within the communities.
• Update Agency’s social media accounts regularly with current and relevant photos, videos in a timely manner using appropriate contents.
• Track and report key social media and website analytics on a monthly basis including Google Analytics, Agency’s LinkedIn Statistics, etc.
• Using Google, search on keywords and look at our competitors’ brands for forums and directories that we can sign up to generate inbound links to our Agency.
• Evaluating customer research, market conditions, and competitor data.
• Complete other social media and digital media projects assigned.
• Update and manage website content as needed.

Requirements

• Candidates should possess a Bachelor's degree with 4 - 9 years work experience.