Digital Sales Executive at ABC Transport

Job Summary / Objective

• The staff will be responsible for generating sales and sales lead using various online and social media channels.

Responsibilities

• Technical Core Skills
• Activate 100% ABC Cargo Express products service presence online
• Analyze digital data to draw key recommendations around website optimization
• Optimization of Cargo Express products
• Running daily minimum of 10 post of cargo Express product on all social media platforms
• ABC Cargo Express brand online advertisement
• Generating leads and distributing same to sales executives
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns
• Prepare emails to send out to customers
• Monitor key online marketing metrics to track success
• Create and maintain online listings across e-commerce platforms
• Ensure that the brand message is consistent
• Research competitors’ pricing and products
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns
• Measure digital traffic
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests

Key Performance Indicators

• Active company social media handles
• 100% accuracy of timely responses for all online queries and enquires
• 100% achievement on targeted ads running per month
• 10% of revenue increase from online onboarded clients
• 20% increase in customer base every month
• 100% achievement of target lead generation per month
• 100% active follow up on all prospected online clients
• 100% professional hand shake with the Customer experience and Admin for efficient administration and management of the generated leads
• Once in a quarter market research test with report
• 100% submission of weekly and monthly reports
• Technology Skills –
• Database Management/ Analytics skills
• Use of Physical Internet
• Cargo Simply Software
• Proficiency in use of relevant Technology and software for inventory management, operational logistics and supply chain management and tracking.

Requirements

• HND / B.Sc in any  discipline with a minimum of 2nd class honours.
• MUST have completed NYSC programme.
• 3 - 5 years relevant work experience.

Competencies / Skills:
Management / Behavioural Skills:

• Professionalism - Always demonstrates highest level of ethics and compliance with regulations  and policies while possessing the right skills and competency for the task
• Accountability -Demonstrates the state of being accountable by holding others accountable and also showing ownership and responsibility for assigned tasks and company property
• Outstanding - Consistently delivers superior results and embodies an exemplary conduct and behaviour
• Efficiency-  Always completes assigned tasks in a timely manner in a safe environment compliant with regulatory standards
• Aggressiveness - Vigorously and passionately follows up and follow through to ensure that set objectives are achieved in record time
• Integrity - Maintains high level of probity and will do the right thing at whatever cost
• Discipline - Maintains highest ethical and moral standards while presenting a well groomed professional personal appearance
• Team Work - Commits to the culture of mutual accountability that promotes performance based values, to drive audacious targets in a fair equitable and inclusive work environment
• Result Orientation- fiercely focused on business goals and achieves set targets and tasks in record time
• Strong problem solving skills.

Equipment / Technology:

• Personal Computer,
• Work Context
• Electronic Mail
• Telephone
• Computer
• Face-to-Face Discussions
• Contact With Others
• Work With Work Group or Team.