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  • Posted: Apr 22, 2021
    Deadline: Not specified
  • About 8 years ago, a friend’s brother needed help with a business hitch. My idea of solving that issue with what little tech was available back then is who Softcom has become today. Softcom is a group of professionals whose overarching goal is to add value. For 3 years, we have supported organisations in their quest for impact and growth using Techn...
    Read more about this company


    Digital Sales / Analytics Manager

    Location: Ikeja, Lagos
    Category: Digital, Retail & Experiential


    • We are looking for a Digital Sales/Analytics Manager for our Digital department within our DRE division.
    • The Digital Sales/Analytics Manager will develop, implement, track and optimize our digital marketing campaigns across all digital channels.
    • You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
    • Digital marketing managers will work with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget to meet and exceed sales targets.


    • The Digital Marketing/Analytics Manager is expected to achieve the following goals:
    • Meet and exceed sales targets from finding new business and upselling existing accounts
    • Increase TOMA and customer satisfaction for the products under their jurisdiction


    • Build the marketing roadmaps for all products. Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
    • Lead and manage a team of Product Marketing Managers on go-to-market strategies, including articulating our value propositions, key messaging development and tactical channel plans, ensuring that all customer-facing teams are on-message and maximizing each channel
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), forecasting and tracking key digital and customer-related metrics.
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Build and maintain strong, long-lasting customer relationships leveraging available tools like CRMs
    • Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
    • Collaborate cross-functionally with Sales, Brand and Products team
    • Perform competitor analysis toward an increased market share.
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


    • At least 7 years of working experience at an innovations company, in the digital field or technology industry
    • Solid knowledge of analytics tools
    • Knowledge of the digital and technology space is required
    • Experience managing a team of Product Marketers, creative team, and Account Manager
    • Experience working with marketing analytics, and CRM software (e.g. Intercom, Zoho CRM or HubSpot)
    • Further degree (MSc / MBA) in Information Technology, Management, Finance and Sales-related field
    • Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including executive and C-level
    • Excellent listening, negotiation and presentation abilities
    • Strong verbal and written communication skills
    • Ability to Cross Sell / Upsell

    Method of Application

    Interested and qualified? Go to Softcom on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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