Digital Sales / Analytics Manager at Softcom

Location: Ikeja, Lagos
Category: Digital, Retail & Experiential

Description

• We are looking for a Digital Sales/Analytics Manager for our Digital department within our DRE division.
• The Digital Sales/Analytics Manager will develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Digital marketing managers will work with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget to meet and exceed sales targets.

Goals:

• The Digital Marketing/Analytics Manager is expected to achieve the following goals:
• Meet and exceed sales targets from finding new business and upselling existing accounts
• Increase TOMA and customer satisfaction for the products under their jurisdiction

Responsibilities

• Build the marketing roadmaps for all products. Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
• Lead and manage a team of Product Marketing Managers on go-to-market strategies, including articulating our value propositions, key messaging development and tactical channel plans, ensuring that all customer-facing teams are on-message and maximizing each channel
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), forecasting and tracking key digital and customer-related metrics.
• Identify trends and insights, and optimize spend and performance based on the insights
• Build and maintain strong, long-lasting customer relationships leveraging available tools like CRMs
• Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
• Collaborate cross-functionally with Sales, Brand and Products team
• Perform competitor analysis toward an increased market share.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• At least 7 years of working experience at an innovations company, in the digital field or technology industry
• Solid knowledge of analytics tools
• Knowledge of the digital and technology space is required
• Experience managing a team of Product Marketers, creative team, and Account Manager
• Experience working with marketing analytics, and CRM software (e.g. Intercom, Zoho CRM or HubSpot)
• Further degree (MSc / MBA) in Information Technology, Management, Finance and Sales-related field
• Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including executive and C-level
• Excellent listening, negotiation and presentation abilities
• Strong verbal and written communication skills
• Ability to Cross Sell / Upsell