Digital Performance Marketer at Tranter IT Infrastructure Services Limited

ROLE OVERVIEW

We are looking for a high-performance Digital Performance Marketer who lives and breathes paid media. This is not a generalist role. We need someone who understands how to architect, run, and scale Google Ads and Meta Ads campaigns targeting American business owners and decision-makers, drive qualified leads, and convert ad spend into measurable business results. You will own the paid acquisition strategy across Tranter portfolio, manage real budgets, and be held accountable to real numbers.

If you need a manager to tell you what to do always, this role is not for you. If you wake up thinking about CPL, ROAS, and funnel conversion rates, we want to talk.

KEY RESPONSIBILITIES

• Architect, launch, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube) targeting US-based audiences across multiple Tranter Global verticals.
• Build, test, and scale Meta Ads (Facebook and Instagram) campaigns with a strong focus on lead generation, retargeting, and conversion optimization for American market audiences.
• Own the full paid media funnel: from audience research, ad creative briefs, and copy strategy through to campaign execution, A/B testing, and performance reporting.
• Collaborate with the creative team to develop high-converting ad creatives, ensuring messaging aligns with audience psychology and brand positioning.
• Conduct continuous competitor analysis and market research on US business audiences to stay ahead of trends and identify new acquisition opportunities.
• Manage advertising budgets responsibly, track spend efficiency, and deliver weekly/monthly performance reports with clear insights and strategic recommendations.
• Implement pixel tracking, conversion events, UTM structures, and attribution frameworks to maintain data integrity across all campaigns.
• Work closely with the content and sales teams to align paid acquisition with organic efforts, landing page performance, and CRM pipeline outcomes.
• Constantly test, iterate, and optimize. Your default mode is experimentation.

MUST-HAVE SKILLS & EXPERIENCE

• Demonstrable, hands-on mastery of Google Ads: Search, Display, Shopping, Performance Max, and YouTube campaigns.
• Proven Meta Ads expertise across campaign objectives including lead generation, conversions, retargeting, and lookalike audience strategies.
• Verifiable experience running campaigns specifically for the US market, with a clear understanding of American buyer behavior, business culture, and competitive dynamics.
• Strong copywriting instincts for ad headlines, descriptions, and CTAs that speak to American SMB decision-makers.
• Working knowledge of Google Analytics 4, Meta Ads Manager, Google Tag Manager, and Looker Studio (or equivalent reporting tools).
• Experience with landing page optimization and understanding of how paid traffic converts post-click.
• 3+ years of paid media experience, ideally managing multi-campaign accounts across multiple brands or industries.

PREFERRED QUALIFICATIONS

• Experience marketing B2B SaaS, technology, or professional services to US audiences.
• Familiarity with CRM platforms (Zoho CRM preferred) and how paid media integrates into a full sales funnel.
• Google Ads Certification and Meta Blueprint Certification are strong advantages.
• Experience managing campaigns with monthly budgets of $5,000+ USD.