Digital Media Manager at DKT International

 DKT NIGERIA is set to recruit a Digital Media Manager. We are looking for a smart, dynamic, self-motivated, and committed individual to fill this position:

Job Description

• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain the company’s social media presence
• Aggressively grow brand and product awareness across various online platforms including social media
• Readily drive the adoption of company products and services
• Measure and report performance of all digital marketing campaigns, and assess against goals ROI and KPIs
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion test
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Effectively manage online brand perception and reputation
• Use marketing automation as a tool for achieving business and brand objectives.
• Implement effective digital systems and processes.
• Ensure all external communications are consistent with the corporate brand positioning.
• Coordinate partnerships with external communication consultants and vendors as required for achieving goals within budgets.
• Keep abreast of local and global best practices and make recommendations on how they impact the unit’s role.
• Build and maintain strong relationships with key internal and external stakeholders.

Requirements

• A Bachelor’s Degree in Marketing, Communications, Media or any other related field
  Relevant professional certification and qualification
• At least 5 years of proven experience in Digital marketing in a structured organization. Experience in developing and implementing digital marketing strategies
• Excellent understanding of Email marketing, Alphabet, and Meta Ads
• Experience with SEO/SEM, Google Analytics B2C social media, Google Adwords and email campaigns
• Excellent understanding of digital marketing concepts and best practices
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Excellent knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills