Digital Media Buyer & Planner at Interactive Communications

Job Overview

• The Digital Media Buyer and Planner Executive will develop effective media buying strategies, participate in media planning to identify target audience, and craft effective campaigns.
• The ideal candidate will ensure that ads reach the target audience through the right channels at optimal cost.

Key Responsibilities

• Multi-Brand Strategy Development: Attend strategy sessions, craft, and execute paid ads strategies to achieve set goals and desired results.
• Campaign Management: Set up, manage, and optimize paid campaigns. 
• Keyword Optimization: Conduct thorough keyword research and optimize campaigns for best performance.
• ROI Focus: Continuously track, analyze, and report on campaign performance, ensuring a high return on investment.
• Market Trend Analysis: Stay informed about market trends and adapt campaigns based on shifting consumer behaviors.
• Collaboration with Team: Work closely with other marketing team members to ensure a cohesive approach across digital platforms.
• Collaborate with the internal team in strategy planning, research, and campaign executions.
• Analytics: Proficiency in Google Analytics, Google Tag Manager, and the ability to draw data-driven insights.
• Campaign Tracking: Ability to track digital campaign performance, analyze the effectiveness of digital campaigns, and prepare comprehensive reports. 

Qualification & Experience 

• Minimum of 2 years experience as a digital Media Buyer/Planner
• Campaign Optimization: At least 1 year experience in Google and META ads
• Agency experience is highly desirable