Digital Marketing Strategist at Axon Analytics Limited

Digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage key business accounts
• Measure and assess goals vis-à-vis ROI
• Provide internal reports on a regular basis
• Perform cost-benefit and needs analysis of existing/potential customers to meet their need
• Present, promote and sell products/services using solid arguments to existing and prospective customers
• Establish, develop and maintain positive business and customer relationships
• Reach out to customer leads through cold calling
• Expedite the resolution of customer problems and complaints to maximize satisfaction
• Achieve agreed upon sales targets and outcomes within schedule
• Coordinate sales effort with team members and other departments
• Analyze the territory/market’s potential, track sales and status reports
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep abreast of best practices and digital market trends
• Continuously improve through feedback

REQUIREMENTS

• Proven work experience as a Digital Marketing Specialist; minimun 2 years
• BS/BA degree or equivalent
• Must have experience building and managing business account 
• Excellent knowledge of MS Office suite
• Familiarity with BRM and CRM practices along with ability to build productive business professional relationships
• Highly motivated and target driven with a proven track record in sales
• Excellent selling, communication and negotiation skills
• Prioritizing, time management and organizational skills
• Ability to create and deliver presentations tailored to the audience needs