Digital Marketing Specialist at WaterME

Summary: 

• Develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• Have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Work with the marketing team, IT team (such as programmers), and vendors to launch campaigns on time and on budget.
• Experience with E-commerce is very vital.

Main Task/Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (KRA and KPIs)
• Identify trends and insights, and optimize speed and performance based on the insights.
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests.
• Demonstrate increased conversion rate Generate and grow customer lead Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Promote content on social networks and monitor engagement (e.g. comments and shares)
• Prepare well-structured drafts using digital publishing platforms
• Create and distribute marketing copy to advertise our company and products
• Interview industry professionals and incorporate their views in blog posts
• Edit and proofread written pieces before publication.
• Conduct keyword research and use SEO guidelines to optimize content
• Identify customers’ needs and recommend new topics.
• Coordinate with marketing and design teams to illustrate articles.
• Measure web traffic to content (e.g. conversion and bounce rates)
• Update our websites as needed Requirements.
• Create engaging content for the brand audience
• Creating content that meets business objectives of WaterME, like raising awareness, engaging audiences, and driving conversions.
• Use social media outlets to increase brand awareness.
• Work closely with the team to deliver content that brings to life the brand, its values and key campaigns
• Researching social media trends/ up to date with the entertainment industry and informing management of changes that are relevant to the company’s marketing activities.
• Basic knowledge of how to use video/ picture creation and editing tools e.g Canva is required.
• Use Videography, film editing, including motion graphics to create content for all social media handles.

Key result areas:

• Effective Management of all companies’ social media accounts.
• Increase conversion rate and followers.
• Create engaging content for the brand audience

Requirement:

• B.Sc in marketing or any related field,
• Minimum of 5 years’ experience in Digital Marketing and content Creation in a E-commerce company is an added advantage.