Jobs Career Advice Signup
X

Send this job to a friend

X

Did you notice an error or suspect this job is scam? Tell us.

  • Posted: May 18, 2022
    Deadline: May 31, 2022
    • @gmail.com
    • @yahoo.com
    • @outlook.com
  • PackaGo is a delivery service app that connects pilots to individuals/businesses who want to send nearly anything within Lagos. PackaGo works with businesses across virtually every industry to provide a faster, cheaper, and more scalable solution for same-day deliveries. PackaGo reaches 60% of Lagos. Households — the local same-day delivery f...
    Read more about this company

     

    Digital Marketing Specialist

    Job Description

    • We are seeking a digital marketer to drive brand awareness and demand generation.
    • The ideal candidate will not only be proficient in the fundamentals of inbound marketing, but have the ability to think strategically and create excellent customer journeys across email, social, and website channels.
    • This role will primarily support B2B efforts for enterprise and mid-market companies, as well as work cross-functionally (Account Management, Sales, Product, and Operations) to execute on organizational goals and objectives.

    What You'll Be Doing
    Email:

    • Develop and iterate on nurture programs for target segments (by product, industry, etc.) that move prospects through the marketing and sales funnel leveraging PackaGo content
    • Write, build, send, and report on single-send emails and drip campaigns
    • Test subject lines and CTAs to improve performance, including A/B testing as appropriate
    • Develop email personalization strategy to increase relevance and performance

    Social;

    • Create a social calendar (LinkedIn) that engages buyers across products and stages of the customer journey
    • Curate relevant third-party content that compliments PackaGo's thought leadership
    • Write, create, post, report on the performance of posts
    • Work with the creative team to increase engagement of posts

    Web and SEO:

    • Create, publish and update landing pages for new content (blogs, playbooks, whitepapers, and infographics), product pages, and industry pages. Requires knowledge of on-page SEO best practices for keyword optimization
    • Analyze and report on landing page performance and recommend conversion optimization plans
    • Optimize internal linking of existing and new web assets
    • Conduct keyword research, determine prioritization, and create optimation plans
    • Provide day-to-day support to cross-functional stakeholders and ad-hoc web projects
    • Create monthly, quarterly, and ad-hoc reports to share insights on website contribution to demand generation
    • Work with the creative team to create on-brand, engaging landing pages

    What You Bring

    • Bachelor's Degree / equivalent experience in Marketing and/or Communications
    • 1 - 3 years of tactical experience with B2B inbound marketing
    • Strong planning and analytical skills, with the ability to communicate potential and actual results of programs
    • Experience with marketing automation platform, Pardot preferred
    • Impeccable organization and attention to detail
    • Excellent communication skills, both written and verbal
    • Team player who is collaborative and agile
    • Keen problem-solving and troubleshooting abilities
    • Ideal candidate is proactive and eager to learn.

    Method of Application

    Interested and qualified candidates should send their CV / Resume to: Hr@pack-a-go.com using the Job Title as the subject of the email.

    Be found by employers. Sign up and complete your profile.

  • Apply Now
  • Send your application

    View All Vacancies at PackaGo App Limited Back To Home

Subscribe to Job Alert

 

Join our happy subscribers

 
 
 
Send your application through

GmailGmail YahoomailYahoomail