Digital Marketing Specialist at Mentapp Solutions Limited

Job Description

• The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products.
• This role requires an in depth knowledge of Mentapp Solutions products and market goals. Proficiency in graphics, web advertising, social media and web development is a must.
• Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.

Duties and Responsibilities

• Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
• Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
• Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
• Leading ongoing management of digital touch points, including mentapps.com (home page and top level sections), social networking landing pages, and mobile.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• Owning and maintaining site analytics, metrics, and campaign reporting.
• In depth knowledge of SEO and adwords programs.
• Presenting recommendations to Director of Marketing and Communications.
• Developing and coordinating multimedia packages.

Desired Skills & Experience
Minimum Qualifications

• Bachelor's degree or diploma in Graphics related field.
• 2 years of experience in digital marketing within the High Tech industry.

Core Competency Requirements:

• Deep understanding of digital marketing and digital production.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Strong management skills, excellent oral and written communication skills.
• Experience delivering digital campaigns for mainstream products and services Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML 5, CSS