Digital Marketing Specialist at London Academy Business School (LABS)

Job Summary:

• The Digital Marketing and Sales Manager will be responsible for promoting and selling University of Sunderland undergraduate and postgraduate degrees in Nigeria on behalf of London Academy Business School.
• The role will be based at the PSIN Kubwa office in Abuja and will involve developing and implementing digital marketing strategies to attract prospective students and drive sales.

Key Responsibilities:

• Develop and execute digital marketing campaigns to promote University of Sunderland degrees in Nigeria.
• Create and manage online advertising and social media campaigns to generate leads and increase brand awareness.
• Collaborate with the marketing team to develop marketing materials and content tailored to the Nigerian market.
• Conduct market research to identify target audiences, competitors, and market trends.
• Build and maintain relationships with prospective students, educational consultants, and partner institutions.
• Coordinate sales activities, including lead generation, follow-ups, and conversion strategies.
• Monitor and analyze campaign performance metrics to optimize marketing efforts and achieve sales targets.
• Provide regular reports on marketing and sales activities, including ROI analysis and recommendations for improvement.
• Represent London Academy Business School at educational fairs, events, and networking opportunities in Nigeria.
• Stay updated on digital marketing trends, best practices, and industry developments to ensure a competitive edge in the market.

Qualifications and Requirements:

• Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
• Proven experience in digital marketing and sales, particularly in the education sector.
• Strong understanding of digital marketing tools, techniques, and platforms.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Knowledge of the Nigerian education market and regulatory requirements.
• Proficiency in data analysis and reporting.