Digital Marketing Specialist at Lafiya Telehealth

Responsibilities

• Developing social media content plans that are consistent with the company’s brand identity on daily bases
• Creating consistent, meaningful content on all social media platforms, including writing, and editing social media posts, improving customer engagement, and promoting social media campaigns
• Managing a high volume of daily social media posts
• Communicating with social media followers, including responding to queries in a timely manner.
• Develop and manage social influencer programs and attend social influencer events.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPI)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the solid analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion point and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies, and provide thought leadership and perspective for adoption where appropriate.

Requirements

• B.Sc / HND / OND in Marketing or a related field
• Minimum of 2 years of experience
• Demonstrated history of content creation
• Customer service experience
• Proven working experience in digital marketing
• Demonstrated experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Highly creative with experience in identifying the target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Experience in UI/UX designs
• Solid knowledge of website analytics tools (e.g., Google Analytics, MedInsight, Omniture, Web Trends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Planning and managing content on various social media platforms
• Posting sending notifications and daily pop-ups for the company’s web page
• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy
• multi-tasking and time-management skills.

Remuneration
Very encouraging.