Digital Marketing Specialist at Kwik Delivery

Who You Are

• You must be driven, adaptable, detailed, creative and curious.
• A strategic mind and researcher with great work ethics.
• A fast learner that is knowledgeable about the company's products.
• You must have the capability to work in a fast-paced environment, be resolutive and self-motivated.
• You are tech savvy and feel comfortable using technology on a daily basis.
• As a Digital Marketing Specialist, you are expected to develop and implement digital marketing strategies to increase web traffic, brand awareness, drive app downloads and encourage sign ups.
• In this capacity, you will play a part in driving the growth of our business by providing our audience with targeted campaigns in the acquisition, conversion and retention stage.

What You'll Do

• Develop lead generation strategy including SEO, email marketing, PPC, Paid Social, Organic social, and new marketing channels.
• Understand and articulate the buyers' journey across all segments
• Leverage marketing automation to create multi-segment to drive conversion
• Experiment with high-impact, low-cost digital channels to drive customer acquisition and retention
• Maximize website conversion rate through A/B testing of changes to landing structure, design, and content.
• Analyze industry trends, market conditions, and competitors' marketing tactics to identify new opportunities.
• Launch successful digital campaigns and track d campaign performance.
• Monitor daily, weekly, and monthly campaign performance to ensure full delivery and maximize ads performance.
• Contribute to service and procedure improvements.
• Coach and mentor other team members where necessary.
• Perform detailed keyword research.
• Plan, recommend and prepare digital marketing strategies for Kwik products.
• Identify critical conversion points and drop off points and optimized user funnels.
• Liaise with head of digital throughout active campaigns.
• All other tasks assigned by your line manager.

What You'll Bring

• BA / BSc degree or equivalent practical experience
• 3+ years experience in lead generation, digital marketing, or running PPC campaigns for B2B products
• Knowledge of marketing automation systems: HubSpot, Mailchimp, etc.
• Proven, hands-on experience deploying, managing, and optimizing ad campaigns
• A strong understanding of marketing automation, CRM, lead scoring, segmentation, revenue attribution and ROI
• Strong analytical skills, with a data-driven, results-oriented approach
• Excellent writing, verbal and research skills
• Experience in understanding audience behaviour.
• Ease of use of Microsoft Office and a variety of tech platforms
• Team player with a can-do spirit
• Digital Marketing Agency experience is a plus

Life at Kwik

• Join a diverse, passionate & driven team of all backgrounds
• Casual work environment
• Health Benefits
• Competitive salary