Digital Marketing Specialist at Krystal Digital Solutions Limited

Job Description

• As our Digital Marketing Specialist, you will be responsible for creating, implementing, and managing integrated digital campaigns that elevate our brand, engage our target audience, and generate tangible results.
• You will work closely with cross-functional teams to ensure our online efforts are innovative, consistent, and aligned with business objectives.

Key Responsibilities
Strategy & Planning:

• Develop and implement multi-channel digital marketing strategies tailored to business goals.
• Identify target audiences and tailor campaigns to resonate with their needs and preferences.
• Plan and manage content calendars for various digital platforms.

Content Development & Management:

• Create compelling, brand-aligned content (text, graphics, videos) for websites, blogs, social media, and email marketing.
• Collaborate with the design team to produce high-quality visuals and promotional materials.
• Maintain consistency in tone, messaging, and branding across all digital channels.

Social Media Management:

• Manage and grow the company’s presence on platforms such as LinkedIn, Instagram, Facebook, TikTok and X (Twitter).
• Plan and execute creative campaigns to drive engagement, brand awareness, and community building.
• Respond to audience interactions in a timely and professional manner.

Paid Advertising & Campaign Optimization:

• Set up, monitor, and optimize paid campaigns on Google Ads, Meta Ads, and other relevant platforms.
• Conduct A/B testing to improve click-through rates, conversion rates, and ROI.

Analytics & Reporting:

• Track and analyze KPIs, including reach, engagement, lead generation, and conversions.
• Prepare monthly performance reports with insights and actionable recommendations.
• Use analytics tools (e.g., Google Analytics, Meta Business Suite) to monitor trends and optimize strategies.

Trend Monitoring & Innovation:

• Stay updated on emerging technologies, tools, and digital marketing trends.
• Experiment with innovative tactics to keep campaigns fresh and competitive.

Qualifications & Skills

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 2 - 3 years of proven experience in a digital marketing role.
• Proficiency in digital marketing tools (Google Analytics, SEO tools, Meta Business Suite, Google Ads, email automation tools).
• Strong copywriting, storytelling, and content creation skills.
• Data-driven mindset with the ability to translate analytics into actionable strategies.
• Ability to manage multiple projects, meet deadlines, and work collaboratively.