Digital Marketing Specialist at HMD Nigeria

someone who speaks both french and English. Master’s degree is a plus

Main Responsibilities 

Duties include, but are not limited to the following:

• Plan and execute all digital marketing, marketing database, email, social media campaigns
• Design, build and maintain our social media presence
• Follow up social media trends and create relevant reels and posts
• Conduct keyword research and employ SEO best practices to optimise content
• Create various content types (videos, posts, articles, infographics) following our brand guidelines
• Write and review content for websites, social media pages and public communications 
• Maintain consistency in content and ensure alignment with the brand history and plans
• Measure and report performance of all digital marketing campaigns
• Identify trends and insights, and optimise spend and performance based on the insights
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation 
• Measure and monitor company website and social media traffic statistics
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create adapted sales offerings
• Regularly update Hubspot CRM database
• Instrument conversion points and optimise user funnels
• Collaborate with agencies and other vendor partners