Digital Marketing Specialist at Furex Technologies

Location: Lekki, Lagos

Job Summary

• As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.
• You are expected to design, create, and deliver marketing programs to support expansion and growth of the company services and products.
• This role requires an in-depth knowledge of Furex products and market goals. Proficiency in graphics, web advertising, social media and web development is a must, and familiarity with a wide range of field practices, concepts, and procedures.

Job Descriptions

• Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
• Planning, development and execution of digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables.
• Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
• Leading ongoing management of digital touch points, including furex.com.ng (home page and top level sections), social networking handles, landing pages etc.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• managing engagements with brand ambassadors
• Owning and maintaining site analytics, metrics, and campaign reporting and sharing same with Management on a weekly basis
• Developing and coordinating multimedia packages.

Person Specifications and Qualifications

• Minimum Qualifications Bachelor’s Degree in Marketing, Graphics or related field.
• 2+ years of experience in digital marketing within the FinTech industry.
• Deep understanding of digital marketing and digital production.
• Proven experience in delivering effective and innovative digital campaigns.
• Proven experience in delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing.
• In depth knowledge of SEO and AdWords programs.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
• Strong management skills, excellent oral and written communication skills.
• Experience in delivering digital campaigns for mainstream products and services Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML 5, CSS.