Digital Marketing Specialist at FareRun

About the job
Job Summary Farerun is looking for an experienced SEO ( Search Engine Optimization)/SMO/Digital Marketing Specialist to join its Search Engine Optimization (SEO) team. The candidate will lead our SEO team to help MOS improve its website positioning and generate leads for its services. This is a full-time position. Job Description Farerun is looking for an experienced SEO ( Search Engine Optimization)/SMO/Digital Marketing Specialist to join its Search Engine Optimization (SEO) team. The candidate will lead our SEO team to help MOS improve its website positioning and generate leads for its services. This is a full-time position.
We are looking for a high-energy Leader, a fun-loving team member with an upbeat personality who is focused on taking initiative and be responsible for developing creative solutions, implementing and managing them. Must be organized, not afraid to try new things, project obsessed, learn, and have a can-do attitude. Someone who can hit the ground running. YOU MUST BE AN EXCELLENT PROJECT MANAGER.

• We have aggressive goals for the company over the next 12 months. You will be one of the key players in accelerating the company's growth.

Compensation

• Compensation will be salary plus incentives and based on experience and verifiable portfolio.

Our "Digital Marketing" service covers SEO, SMO, SEM, PPC, web design, and application development. We are positioned to grow this line exponentially; this position is a key part of that. Based in Lagos, Abuja or Delta state
Requirements

• 4-10 years of verifiable work experience in Search Engine Optimization, SEO experience.
• Must be able to provide original analysis and research in line with the latest industry trends and practices. Should have hands-on knowledge with SEO tools, free and paid.
• A firm understanding and verifiable experience of the principles and practice of social media platforms and website optimization is most critical.
• Proven experience in Link building Strategy is a must ( Verifiable)
• Ability to plan and implement quickly which involves making quick mission-critical decisions. Good business understanding and decision-making skills.
• Good written and oral communication skills. Client-facing skills including, emails, handling phone, video calls, preparing and delivering presentations.
• Organized with attention to detail. Enthusiasm for solving problems. Not afraid to challenge the status quo.
• Should have experience in developing analyses and proposals. Measure and report on business impact (ROI)
• Need to be sharp with great organizational and project management capability with attention to detail.

What would be great to have?

• The candidate will be motivated to stay current and grow his/her skills and career; recognizing the potential for him/herself and the company.
• Experience with Google Ad Words, Yahoo Marketing Services, MSN Ad Center, and other Social Media AD campaigns is a plus.
• Keyword research and competitive benchmarking experience. Need experience in reviewing and implementing strategies using SEO tools. Experience with key online tools such as Open Site Explorer and SEO Profiler a Plus.
• Experience with email marketing and digital brand reputation management is a plus.
• Any certification in SEO/SMO/Adwords will be a plus.
• Any marketing to the healthcare or legal industry is a plus.

You will

• Work with leads and clients to prepare and execute a digital marketing strategy.
• Work with content and creative teams to execute recommendations.
• Help architect, design, implement and deploy website components used to improve ranking and indexing of web pages and for optimizing the user experience for the landing page. This includes URLs, page titles, dynamic content, etc.
• Work cross-functionally to align SEO goals with Marketing, Product, and Technology strategy.
• Analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase rank, drive traffic, and ultimately customer acquisition and engagement.
• Track, report and analyze SEO performance on a weekly basis.
• Collaborate with our PPC Team to help create, optimize, measure, and analyze our online marketing campaigns.
• Ability to monitor the quality assurance of SEM advertising presentation across key engines, website link checking, and landing page functionality.