Digital Marketing Specialist at Esetech

Job Description
Key Responsibilities:

• Identify develop, and evaluate marketing strategies based on company products and services.
• Formulates directs and execute marketing activities that result in transactional traffic to the company website.
• Responsible for strategic content development, digital marketing, and active social media presence.
• Record results and adapt strategy to ensure that the company meets its customer transactional objectives.
• Identifies and negotiates appropriate marketing tie-ins with outside partners.
• Assists in developing marketing strategies in order to optimize profits, balance corporate objectives and customer satisfaction.
• Build, expand and maintain transactional agent network based on company products and services.
• Develop new sales and transaction channels, including deeper market penetration, and referral programs.
• Develop, review and manage approved marketing budget.
• Develop and maintain key KPIs to analyze Sales and Marketing effectiveness.

Managing the Business:

• Coordinates and participates in promotional activities and trade shows, working with developers, advertisers, and production managers to market Esetech Services.
• Evaluates the financial impact of the marketing program utilizing budgets, expenditures, research, return on investment, and profit-loss projections.
• Develops and maintains positive relationships and communication with customers and key network partners.
• Keeps abreast of changes in the community that affects market and industry.
• Sets and reviews weekly goals with the sales staff to assess the results of the sales-related activity.
• Manages creative development, proofing, and production of all advertising invoices and payments.
• Manages all Public Relations activities with media outlets, social media, print media, and air media communications.
• Performs other duties, as assigned.

Requirements

• Bacheelor's Degree with 4 - 10 years work experience.

Salary
N100,000 - N120,000 Monthly.