Digital Marketing Specialist  at Egatee Online Ecommerce

DESCRIPTION:

• Facebook and Google Ads Management: Create, manage, and optimize Facebook and Google advertising campaigns to drive app downloads, user growth, and product inquiries. Continuously monitor and adjust ad strategies to maximize ROI, lower cost.
• .Multi-Channel Advertising like Ins, YTB, Tiktok etc: Develop and execute digital marketing campaigns across various channels to reach a wider audience. Explore new platforms and opportunities to expand our reach.
• Brand Awareness: Implement strategies to enhance our brand's visibility and recognition in the Nigerian market. Craft compelling ad creatives and messaging that resonates with our target audience.
• Influencer Cooperation and Email Marketing: Collaborate with influencers and online personalities to promote our products and increase brand exposure. Identify suitable influencers and manage partnerships effectively.
• Data Analysis: Utilize analytics tools to track and measure the performance of digital marketing campaigns. Provide regular reports and insights to the team, making data-driven recommendations for improvement.
• Budget Management: Manage the digital marketing budget effectively, allocating resources to campaigns that deliver the best results.
• Market Research: Stay updated on industry trends and competitors' strategies. Conduct market research to identify opportunities and threats, adjusting our marketing approach accordingly.

REQUIREMENT

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of hands-on experience in managing Facebook and Google advertising campaigns for e-commerce platforms.
• Proven track record of successfully driving user growth and increasing product inquiries through digital marketing efforts, Strong knowledge of digital marketing trends and best practices.
• Multi-channel advertising experience is a strong plus.
• Experience in influencer cooperation and partnership management is a plus.
• Proficiency in data analysis and reporting tools.
• Creative mindset with the ability to develop engaging and effective ad creatives.
• Adaptable and able to work in a fast-paced, dynamic environment.