Digital Marketing Specialist at Beyond The Visual

JOB DESCRIPTION

As a Digital Marketing Manager you are responsible for developing and implementing strategies that promote a company or brand's products. You’ll help manage various channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to their audience. If you live and breathe digital marketing, we want to talk to you.

DUTIES AND RESPONSIBILITIES 

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

• Design, build and maintain our social media presence.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights.

• Brainstorm new and creative growth strategies.

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels.

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.