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  • Posted: Jan 24, 2022
    Deadline: Not specified
  • A Digital Marketing Agency
    Read more about this company


    Digital Marketing Specialist/Ad Specialist

    This role is for a digital marketing agency.

    All employees will work remotely (permanently)

    Agency client types: Healthcare, Technology, E-commerce and start-ups

    Employment Type: Full time, remote

    Professional Skills & Experience 

    • No less than 2 years experience in Paid Marketing - Search Engine Marketing (SEM) and Social Media Marketing and Advertising (SMM).

    • Proficiency in MS Excel, PowerPoint, and Word.

    • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

    • Experience working with popular PPC ad platforms (Facebook, Youtube, Google, Bing AdCenter, etc).

    • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

    • Social Media Strategist using social media for brand awareness and impressions

    • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, Ad platforms and other social media best practices

    • Analytical thinking with strong math skills

    Key Functional Areas of Responsibility

    • Proven experience as a PPC Manager or Digital Marketing Specialist

    • Day to day management of social media accounts & communities .· 

    • Manages internet pay-per-click advertising campaigns including the strategy and implementation across different Ad platforms

    • Manage, review, and perform daily account responsibilities associated with Facebook, Youtube, Google Ad platforms.

    • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

    • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

    • Set up and optimize company pages within each platform to increase the visibility of the company’s social content

    • Measure the success of every social media campaign

    • Stay up to date with latest social media best practices and technologies

    • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.

    • Manage the creation of large keyword lists.

    • Provide creative copy suggestions and graphical ad templates.

    • Manage Display network placement lists on AdWords and through other contextual advertising platforms.

    • Provide recommendations and execute strategies for keyword opportunities, audience insights, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

    • Provide oversight and manage new paid campaigns, ad groups, and accounts and aid in the creation of paid marketing initiatives.

    • Keep pace with digital and industry trends and developments.

    • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.

    • Monitor and evaluate ad results and performance across the ad channels.

    Method of Application

    Interested and qualified? Go to Digital Marketing Agency on to apply

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