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This role is for a digital marketing agency.
All employees will work remotely (permanently)
Agency client types: Healthcare, Technology, E-commerce and start-ups
Employment Type: Full time, remote
Professional Skills & Experience
No less than 2 years experience in Paid Marketing - Search Engine Marketing (SEM) and Social Media Marketing and Advertising (SMM).
Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (Facebook, Youtube, Google, Bing AdCenter, etc).
Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, Ad platforms and other social media best practices
Analytical thinking with strong math skills
Key Functional Areas of Responsibility
Proven experience as a PPC Manager or Digital Marketing Specialist
Day to day management of social media accounts & communities .·
Manages internet pay-per-click advertising campaigns including the strategy and implementation across different Ad platforms
Manage, review, and perform daily account responsibilities associated with Facebook, Youtube, Google Ad platforms.
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Set up and optimize company pages within each platform to increase the visibility of the company’s social content
Measure the success of every social media campaign
Stay up to date with latest social media best practices and technologies
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
Manage the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, audience insights, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide oversight and manage new paid campaigns, ad groups, and accounts and aid in the creation of paid marketing initiatives.
Keep pace with digital and industry trends and developments.
Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
Monitor and evaluate ad results and performance across the ad channels.
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