Digital Marketing Specialist/Ad Specialist at Digital Marketing Agency

This role is for a digital marketing agency.

All employees will work remotely (permanently)

http://topcontentmarketingagency.com

Agency client types: Healthcare, Technology, E-commerce and start-ups

Employment Type: Full time, remote

Professional Skills & Experience 

• No less than 2 years experience in Paid Marketing - Search Engine Marketing (SEM) and Social Media Marketing and Advertising (SMM).

• Proficiency in MS Excel, PowerPoint, and Word.

• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

• Experience working with popular PPC ad platforms (Facebook, Youtube, Google, Bing AdCenter, etc).

• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

• Social Media Strategist using social media for brand awareness and impressions

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, Ad platforms and other social media best practices

• Analytical thinking with strong math skills

Key Functional Areas of Responsibility

• Proven experience as a PPC Manager or Digital Marketing Specialist

• Day to day management of social media accounts & communities .· 

• Manages internet pay-per-click advertising campaigns including the strategy and implementation across different Ad platforms

• Manage, review, and perform daily account responsibilities associated with Facebook, Youtube, Google Ad platforms.

• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

• Set up and optimize company pages within each platform to increase the visibility of the company’s social content

• Measure the success of every social media campaign

• Stay up to date with latest social media best practices and technologies

• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.

• Manage the creation of large keyword lists.

• Provide creative copy suggestions and graphical ad templates.

• Manage Display network placement lists on AdWords and through other contextual advertising platforms.

• Provide recommendations and execute strategies for keyword opportunities, audience insights, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

• Provide oversight and manage new paid campaigns, ad groups, and accounts and aid in the creation of paid marketing initiatives.

• Keep pace with digital and industry trends and developments.

• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.

• Monitor and evaluate ad results and performance across the ad channels.