Digital Marketing Officer at TRANOS

Job Summary

The Digital Marketing Officer educates Tranos’ total addressable market (TAM) through advertisements (SEO, SEM, keyword research, and technical content creation), generates qualified leads, provides website support for content management, and strategically positions the brand for top-of-mind awareness (TOMA).

Job Details

• Plan and develop strategy for ad sets, keywords, and bid strategy 
• Drive growth and performance marketing including ad budgeting for various platforms i.e. Google display, email display, search engine optimization, in-app adverts, and Meta channels
• Optimize SEO and Website - improving website visibility, optimizing landing page for conversion and technical SEO. 
• Support decision making through data analytics & reporting 
• Drive and manage email marketing and lead nurturing campaigns 

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2 to 3 years in digital marketing (B2B experience is a big plus)
• Good understanding of SEO & SEM 
• Experience with digital ad platforms (Google Ads, LinkedIn Ads)
• Data analysis and reporting skills 
• Basic design skills (Canva, Adobe Suite) is a bonus  
• Familiarity with CRM tools (HubSpot, Salesforce, etc.) 
• Experience with HTML and CSS is a solid bonus