Digital Marketing Officer at TechBridge Consulting

Job Description

Department: Marketing                               

Industry: Education & Technology

Job Type: Contract

Duration of Contract: 3 Months Extendable

Work Location: Remote 

Purpose of the Job: This position shall develop and assist the Marketing Manager in implementing marketing campaigns to produce effective strategy that contributes to the overall organizational objective.

Essential Functions:    

• Design and oversee marketing database, email and advertising campaigns.
• Plan and manage our social media platforms.
• Evaluate metrics that affect and can improve website traffic, target audience and service quotas.
• Direct the design and functionality of the website, including creating website content in line with business objectives.
• Responsible for SEO (Search Engine Optimization) and SEM (Search Engine Marketing) that drive all online efforts.
• Working Conditions: Working hours:  At least 20 hours per week
• Key Performance Indicators: Usage of Multiple Marketing tools.

Critical Success Factors: 

• Proven experience working and growing customer base for an educational organization.
• Proven experience with online marketing, including social media and content marketing.
• Experience Required:  Minimum of 2 years experience in Marketing with technical expertise.
• Educational Requirements: Candidate must possess a minimum of HND/BSc in Marketing, Business or any other related field.
• Knowledge Required:   Firm grasp of all print and digital marketing channels, technology and internet culture.

Skills Required:

• Experience  with marketing automation and CRM tools
• Working knowledge of Google ads, email marketing, SEO, Content creation and Social media Account Growth.
• Abilities Required: Able to work independently as well as in a team while maintaining effective working relations.