Digital Marketing Officer at Nepal Energy

Job Summary

• Create engaging and SEO-optimized content for digital platforms including websites, blogs, email newsletters, and social media.
• Plan, execute, and optimize digital advertising campaigns (Google Ads, Facebook, LinkedIn, etc.) to drive traffic, engagement, and conversions.
• Manage day-to-day social media activities, grow audience reach, and monitor performance analytics.
• Design and execute email campaigns, track performance, and improve open and conversion rates.
• Monitor and analyze website traffic and user behavior using tools like Google Analytics and generate actionable insights.
• Implement search engine optimization and marketing strategies to increase website visibility and ranking.
• Develop and track campaigns that drive quality leads, nurturing them through the marketing funnel to achieve sales objectives.
• Strengthen the company’s online presence and ensure consistent brand messaging across all digital platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proficiency in digital tools such as Google Ads, Meta Business Suite, SEO tools, Mailchimp, and web analytics platforms.
• Strong creativity, communication, and analytical skills.