Digital Marketing Officer at HT-Limited

Process

·         Responsible for looking into the online marketing strategies for the organization

• Develop and manage digital marketing campaigns
• Plan and execute marketing campaigns, and maintain and supply content for the company's job portal
• Optimize content for the job portal and social networking channels such as Facebook, Twitter, Instagram, Google Plus, YouTube etc
• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
• Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Email Marketing:  Creating and executing SMS, and email-based marketing campaigns. Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results. 
• Follow up leads from different media till payment is made
• Place order and ensure complete delivery by the operations team
• Channel customer feedback appropriately
• Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate
• Prepare daily, weekly and quarterly feedback such as tracking the website traffic flow and provide internal reports 
• Executive key instructions as given by head of functional unit
• Meet monthly and quarterly business targets as determined by management.
• Look out for the best deals for online payments (no fee or low fee substitutes)

·         Knowledge and experience of using content management system (CMS) desirable

• Timely provide information needed by other employees