Digital Marketing Manager at SavingsBox NG

Job Overview

• The ideal candidate is a passionate storyteller who excels in digital marketing, content creation, and audience engagement. As a Digital Marketer at our fintech company, you will play a crucial role in driving online presence, building brand awareness, and creating compelling content that resonates with our target audience.

Key Responsibilities

Content Strategy and Creation:

• Develop, write, and edit high-quality content for blogs, social media, email campaigns, and website updates.
• Create educational and engaging content tailored to our fintech audience, including articles, infographics, and videos.
• Collaborate with the product team to translate complex financial concepts into relatable and user-friendly content.

Social Media Management:

• Develop and implement social media strategies to grow followers, boost engagement, and promote our services.
• Schedule and publish posts across various platforms, including LinkedIn, Twitter, Instagram, and Facebook.
• Monitor and respond to audience interactions, building meaningful relationships with followers.

Digital Campaigns:

• Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic and conversions.
• Optimize campaigns based on performance metrics to maximize ROI.

SEO and Analytics:

• Conduct keyword research and optimize content for search engines to increase organic visibility.
• Track and analyze digital marketing performance using tools like Google Analytics and provide actionable insights.

Collaboration:

• Work closely with cross-functional teams, including product, design, and customer success, to ensure consistent messaging and branding.
•  Stay updated on fintech trends and integrate them into marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketer, preferably in the fintech industry.
• Strong content writing skills with a portfolio showcasing previous work.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEMrush, Canva, and social media scheduling tools.
• Basic knowledge of financial services and fintech trends is a plus.
• Excellent communication and organizational skills with a keen eye for detail.