Digital Marketing Manager at PZ Cussons

Responsibilities

• To execute digital strategies and measure their success, ensuring the effective communication of brand visions and any specific campaign messages through online channels (social media and emails)
• To work closely with the Heads of Digital, Commercial and Brand Development and Activation, helping to ensure that digital activation aligns with Regional and group guidance on digital marketing strategy and technology standards.
• Management of Coolworld website including setting up of product attributes and management of brand and product campaign to increase online brand awareness.
• Gain a clear understanding of brand strategy/objectives and convert into digital experience for consumers.
• Promotional planning and post promotion analysis of Coolworld Clicks and bricks channels.
• To utilize regular plans and progress updates from the Brand stakeholders to influence execution of agreed strategies.
• To work closely with the Retail and Brands teams in to support the development of content suitable for communication through digital media.
• To fully understand the local Digital Landscape in the CBU of operation and from this highlight the greatest opportunities for digital communications in the market.
• Analysis and interpretation of marketing data specific to CBU of operation (customer data/online performance/web analytics) to understand any current activity and identify where the experience can be optimized.
• Measure and interpret the performance impact of the delivered initiatives with reference to the agreed KPI’s.
• Create a clear view of industry best practice, with reference to latest websites, digital trends and emerging technologies.
• Use this data, customer and industry insights from the CBU of operation and turn them into actionable initiatives that will deliver a step change in the digital consumer experience, including Search, eCRM, Digital Marketing, social media and onsite.
• Work closely with the Head of Digital Marketing and Solutions teams to ensure that local initiatives are understood and there is an agreed program of work between the local and group teams.
• Contribute to the User testing and approval of the delivered solutions, ensuring that it fulfils the business requirements.
• Manage the end-to-end delivery of identified initiatives where required
• To operate as an ambassador for Digital Marketing across the business.
• Support Head of Marketing in deepening the knowledge base of commercial teams in terms of Digital Marketing

Qualifications Experience

• Bachelor Degree (preferably in a commercial field)
• 3-4 years relevant experience
• Professional Qualification in Marketing is desirable
• Proficient in the use of MS Office Suite of Applications and social media platforms

Capabilities/Technical skills

Consumer Champion

• Insight generation (Developed)
• Communication (Developed)
• Digital (Proven strength)
• Consumer Champion (Developed)
• Brand Champion (Developed)