Digital Marketing Manager at Pragmatic Technologies

Job Summary

• We are seeking a highly skilled and proactive Digital Marketing Manager to own and drive all online marketing activities for PRAG.
• This role will be responsible for developing and executing strategies to grow online visibility, generate leads, and convert traffic into sales for our energy products.

Key responsibilities
Strategy & Planning:

• Develop and implement monthly digital marketing plans aligned with business goals.
• Manage marketing calendar, budgets, and performance targets.
• Advise CEO on trends and digital opportunities.

Campaign Management:

• Plan and execute paid advertising campaigns (Google Ads, Facebook/Instagram, WhatsApp).
• Supervise landing page design, A/B testing, and funnel optimization.
• Lead SEO strategy including blog publishing and on-site optimization.

Analytics & Reporting:

• Monitor KPIs: traffic, leads, conversions, CPL, ROAS.
• Prepare monthly performance dashboards for the CEO.
• Implement tracking tools (GA4, Meta Pixel, Google Tag Manager).
• Team & Vendor Management:

Manage external freelancers or agencies for:

• Ad creative/design
• SEO writing
• Paid media campaigns
• Ensure timely delivery of all digital assets and content.

CRM & Communication:

• Oversee WhatsApp and Email automation workflows.
• Create nurture sequences to turn leads into buyers.

Required Qualifications

• Interested candidates should possess a B.Sc Degree with 3–5 years of hands-on digital marketing experience (B2C or B2B).
• Experience running paid campaigns on Google Ads and Meta Ads
• Strong knowledge of SEO, landing pages, funnels, and retargeting
• Experience working with Nigerian or African markets is a plus
• Familiarity with energy, electronics, or durable goods industries is an advantage
• Excellent project management and reporting skills
• Tools: Google Analytics, Search Console, Meta Business Suite, WordPress, Mailchimp/Hubspot, WhatsApp Business

Work Style:

• Results-oriented, self-managing
• Able to work closely with the CEO for direction and alignment
• Comfortable working with remote freelancers or agencies.