Digital Marketing Manager at Kingford Homes

Role Description

• The Digital Marketing Manager is a full-time, on-site role based in Lagos.
• This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels to increase brand visibility, generate qualified leads, and support property sales.
• Day-to-day tasks include managing social media platforms, creating and scheduling content, overseeing paid campaigns, and monitoring web analytics to track performance and ROI.
• The Digital Marketing Manager will collaborate with sales, design, and leadership teams to align digital strategies with business objectives and marketing calendars.
• The role also involves managing the company website, coordinating email marketing, conducting market research, and preparing regular performance reports with actionable insights.

Qualifications

• Strong digital marketing skills, including experience in Digital Marketing and general Marketing strategy.
• Proficiency in Social Media Marketing, including content planning, community management, and campaign optimization.
• Experience with Lead Generation tactics and tools to drive inquiries and conversions for real estate or related industries.
• Ability to use Web Analytics platforms (e.g., Google Analytics) to measure campaign performance and guide decisions.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Proven experience in a digital marketing or similar role, preferably within real estate, property development, or a fast-paced consumer-focused industry.
• Strong copywriting and content creation skills, with attention to detail and brand consistency.
• Familiarity with SEO/SEM, email marketing tools, CRM systems, and digital advertising platforms (e.g., Meta Ads, Google Ads) is an advantage.
• Excellent analytical, organizational, and time-management skills, with the ability to manage multiple campaigns simultaneously.
• Collaborative mindset, strong communication skills, and the ability to work effectively with on-site cross-functional teams in Lagos.