Digital Marketing Manager at Juremi Group

As a Digital Marketing Manager specializing in the hospitality industry, you will play a pivotal role in expanding our online presence, driving customer engagement, and ultimately contributing to the growth of our business. You will develop and execute digital marketing strategies tailored to the unique needs of the hospitality sector. Collaboration with cross-functional teams and a keen understanding of the industry landscape will be crucial for success.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to promote our hospitality services.
• Create and implement campaigns to drive online visibility and customer acquisition.
• Develop engaging and industry-relevant content for various digital channels.
• Utilize storytelling to showcase the unique aspects of our hospitality offerings.
• Manage and optimize social media channels to enhance brand awareness and engagement.
• Implement social media campaigns and promotions.
• Optimize website content for search engines to improve organic visibility.
• Execute targeted SEM campaigns to drive traffic and conversions.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Implement segmentation strategies for personalized communication.
• Monitor and analyze digital marketing performance metrics.
• Provide regular reports and insights to optimize strategies.
• Identify and cultivate partnerships within the hospitality industry for cross-promotions.
• Collaborate with influencers and industry stakeholders to expand reach.

Skills Required:

• In-depth understanding of the hospitality industry trends and customer behavior.
• Proven experience in developing and executing successful digital marketing campaigns.
• Proficiency in using digital marketing tools and platforms.
• Strong content creation and storytelling skills.
• Expertise in managing and optimizing social media channels.
• Knowledge of SEO and SEM best practices and experience with search engine marketing.
• Ability to analyze and interpret digital marketing metrics for optimization.

Qualification Level:

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• Proven work experience in digital marketing with a focus on the hospitality industry.
• Certifications in digital marketing tools or platforms (e.g., Google Analytics, Facebook Blueprint) are a plus.

Additional Considerations:

• Portfolio: Request candidates to provide examples of successful digital marketing campaigns within the hospitality sector.
• References: Seek references from previous employers or clients within the hospitality industry.
• Innovative Thinking: Look for candidates who demonstrate innovative thinking and the ability to tailor strategies to the unique challenges and opportunities within the hospitality sector.