Digital Marketing Manager at Esetech

Job Description

• Are you seeking to be part of one of the best financial services companies in Nigeria? If you’re up for the challenge, look no further, we have the perfect opportunity for you! Our company a fintech company that offers digital payment solutions to individuals is currently looking to hire a Digital Marketing Manager to join our team in FCT Abuja, Nigeria.

Role Overview

• This is an excellent opportunity for a digital marketing professional with a successful track record of devising digital strategies and campaigns in a fast moving and fast growth environment particularly digital assets.
• Reports to Senior Management and will be responsible for executing and contributing to the creation of cost-effective digital marketing programs and communications that ultimately drive sales at every touchpoint of the customer journey.
• The successful candidate will develop digital solutions to increase customer acquisition using a range of digital channels including web, social, advertising, SEO, CRM and PR to drive traffic and conversion, in particular.
• Lead website performance and drive permanent evolution – improve SEO performance and drive content strategy that goes with it.
• develop strategy for social networks to complement the SEM activity – develop new digital solutions to accelerate growth (ambassador programs, FB community, Instagram, tik tok etc)
• Monitor performance and constantly optimise the campaigns.

Job Role

• Proven working experience in digital marketing particularly in Digital Assets.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Design, build and maintain company’s social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Ensure exponential increase in all sales projections and target.
• Monitor and report on sales and marketing performance and ROI, tying channel performance to company financial targets.

Other Duties:

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
• Duties, responsibilities and activities may change at any time with or without notice.

Qualifications

• Must have professional qualifications (e.g. Bachelor's or Master's Degree) in Marketing or any related discipline), with impeccable written English language skills
• Must have recent extensive PPC experience.
• Must have experience with customer retention (e.g. lifecycle emails, analytics, strategy).
• Must have extensive CRM experience.
• Excellent communication skills and the ability to develop strong working relationships at all levels, both internally and externally.
• Numeracy skills, with strong IT skills.
• A proven track record of 'making a difference especially meeting set targets”
• An experience in digital assets trading will be an added advantage.

Job Qualifications & Competencies:

• 5+ years minimum experience in a similar role is required.