Digital Marketing Manager at Enterscale

About the job

• Manage the strategy and setup of paid campaigns.
• Measure and optimise our paid marketing using vendor-specific dashboards, Google Analytics, Google Data Studio, Appsflyer, and Mixpanel.
• Research and test partnerships with new vendors to expand our reach and lower cost-per-acquisition.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Manage the day-to-day operational matters of ad planning, campaign management, and performance reporting.