Digital Marketing Manager at DynamicPlus Advisory

Job purpose

• Develop and implement digital and offline marketing campaign.
• Manage and grow social media platform.
• Monitor performance metrics and prepare analytical reports.
• Increase the agency’s’ awareness among the target audience.
• Increase the awareness of institution presence in the virtual space.

Duties and Responsibilities
Marketing (Digital and Traditional):

• Develop and implement digital marketing campaigns (social media, email marketing, online advertising).
• Identify opportunities, develop plans and establish business alliances that will strengthen the organization’s’ brand.
• Work with the partner institutions on the execution of digital marketing campaigns for partner institutions.
• Assist in the development and planning of all branding and marketing activities.
• Manage and grow social media platform and paid advertising initiatives.
• Conduct campaign performance analysis and optimize marketing strategies accordingly.
• Monitor key marketing performance metrics and prepare detailed analytical reports.
• Collaborate with international marketing teams to ensure consistent brand messaging.
• Generate and track quality leads aligned with business objectives.

Event Coordinator:

• Plan, organize, and execute marketing events, product launches, and promotional activities.
• Coordinate logistics, materials, and resources for successful event execution.
• Work with internal teams and external vendors to ensure events align with marketing objectives.
• Evaluate event effectiveness and provide post-event reports and insights.

Partnership management:

• Identify and develop strategic partnerships to enhance brand presence for all university partners.
• Liaise with the University partners on specific marketing, major event marketing budgeting and spending.
• Manage ongoing relationships with partners, sponsors, and collaborators.
• Coordinate joint marketing initiatives with partners to achieve mutual objectives.
• Monitor performance of partnerships and provide insights for improvement.
• Prepare and submit weekly/monthly reports to Line Manager;
• Any other duties assigned.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• 3–5 years of relevant marketing experience.

Professional Experience:

• Experience in international education is an advantage.
• Previous experience in brand promotion, digital marketing and lead generation – essential.
• Previous experience in the student recruitment (study abroad)industry is essential.

Skills and Knowledge:

• Excellent organisational skills – essential.
• Good report writing and analytical skills – essential.
• Advanced knowledge of sales & marketing principles & concepts.
• Proficient in use of Microsoft Office suite – essential.
• Knowledge of international higher education – essential.
• Excellent verbal and written communication skills – essential.
• Good supervisory skills – essential.
• Working knowledge of marketing principles– desirable.
• Excellent verbal and written communication skills including the ability to prepare reports, presentations and proposals.
• Effective public relations and public speaking skills.

Personal Qualities:

• Confident and professional demeanor.
• Motivational management style.
• Approachable and creative with out-of-the-box ideas.
• Excellent leadership and interpersonal skills.
• Excellent Organizational and skills.