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  • Posted: May 25, 2021
    Deadline: Not specified
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    Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. With headquarters in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G,3G and 4G services, fixed line, high spee...
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    Digital Marketing Manager

    Job Description

    • This role is focused on media planning, buying, optimization and performance analysis across all digital platforms.
    • The holder will be responsible for the day to day management and development of owned digital assets, managing our always-on digital campaigns, ensuring best in class digital creative and digital media within our brand campaign.
    • She/He will also be responsible for identifying and providing leveraging opportunities for brand sponsorship assets.

    Duties and Responsibilities
    Agency Management:

    • Manage the agency and assess their input to media planning by ensuring that the following elements are comprehensively considered in media plans.
    • Manage the digital creative & media agencies and ensure delivery of campaign materials in line with brand strategy.
    • Ads - Develop and evolve optimization targeting/bidding strategy across campaigns, adgroups, and keywords to maximize ROI on a daily basis.
    • SEO/SEM – Implement a robust strategy to improve rankings, drive traffic, conversions, and increase awareness for our website.
    • Website Management.
    • Manage agency to deploy tools to support campaign measurement and other relevant metrics.
    • Manage developer to design and implement design changes to improve UX on Airtel website.

    Digital Assets & Social Media Management:

    • Manage day to day performance and optimization of the Airtel website.
    • Build brand website portfolio to deliver optimally – Implement SEO/SEM.
    • Manage content accuracy, relevance and enforce governance on Airtel domain websites and social channels.
    • Conduct periodic social listening across all areas of the brand product and services.
    • Execute a comprehensive social media strategy that raises visibility and traffic for target audiences and followers.
    • Analyze and report on campaign performance on a day to day basis for impact on target audiences - translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
    • Analyze Social Media statistics: likes, impression, reach to generate insights from site metrics and implementing same to improve site performance.
    •  Manage creation of monthly content calendars for the brand.
    • Responsible for metrics and delivering monthly reports and measuring ROI.

    Digital Media Strategy & Plan Implementation:

    • Work with senior manager and agencies to produce impactful and cost-effective digital media plans.
    • Work closely with traditional media team to develop comprehensive and integrated media campaigns.
    • Develop test and learn scenarios to continue to innovate media opportunities across digital platforms.
    • Manage budgets and timelines for digital media programs.
    • Prepare budget forecasts for future releases digital media spends.
    • Monitor and analyze key media buy metrics (CPM, CPC, etc.), quality, and campaign performance.
    • Drive conversion and optimize user funnels
    • Establish post-buy audit and optimization efforts to ensure the integrity and efficiency of the media plans.
    • Seek and evaluate new media opportunities
    • Monitor, analyze and report competitive digital marketing and media campaigns

    Sponsorship, Smart Icons & Brand Activation:

    • Support in defining strategy and approach to sponsorship for the entire Airtel Nigeria business inclusive of regional strategies.
    • Execute the strategy guidelines and Provide governance and support to the regions for events and sponsorship priorities per region.
    • Drive business discussions and coordinate business case articulation in conjunction with the support functions for identified sponsorship platforms.
    • Manage Leveraging of smart Icons – use of ambassador to drive brand engagement and affinity.
    • Monitor and evaluate the outcome of sponsorship and event platforms executed and provide strategy recommendation on the way forward.
    • Keep accurate documentation of evaluation reports and ensure leverage in subsequent event/sponsorship planning.
    • Manage Airtel owned and sponsored brand assets.

    Customer Management:
    Internal Customers:

    • Product Team – product development, campaign launch, reporting.
    • Finance (Follow-up on payment to media agency, etc).
    • Supply Chain Management (for purchase orders issuance, Media negotiations).
    • Legal (Service agreements preparation).
    • Regional Offices (Campaign launch, monitoring, amplification of field activations and sponsorships).
    • CSD & Enterprise – Customer rewards and engagement.

    External Customers:

    • Digital Creative & Buying Agencies (for digital media plans and strategy, Campaigns control and reconciliation).
    • Brand Partners (Innovation and campaign development – FB, Google, Twitter, Eskimi etc).
    • Creative Agency - Development of creative and delivery to media planning and buying agency Marketing Departments.

    Others:

    • Support to manage the advertising agencies and ensure superlative output and turnaround time on all projects.
    • Ensure regulatory compliance on All advertising materials and keep Airtel on the good side of the related regulatory bodies.
    • Support to conduct bi-annual agency evaluations and prepare required documentation for cascade to all stakeholders.

    Educational Qualification

    • A BS degree in Marketing or a related field.
    • Proven working experience in digital marketing.
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaign (Not less than 5 years).
    • Understanding of use of media channels, content creation and role of multi-channel mix.
    • Experience with A/B and multivariate experiments.
    • Professional Digital certifications.
    • Good interpersonal and relationship building skills.
    • Master’s in Business Administration would be preferred additional qualification dependent on experience.

    Relevant Skill and Experience:

    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
    • Solid knowledge of website analytics tools.
    • Knowledge of Social Media Analytical tools and techniques.
    • Numerate & Strong proficiency in MS Excel and Powerpoint.
    • Understanding of various disciplines within the marketing mix.
    • Agency management skills.
    • Project Management skills.

    Method of Application

    Interested and qualified? Go to Airtel on www.linkedin.com to apply

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