Digital Marketing Executive at ReelFruit

Job Summary

• We are looking for a dynamic and results-driven Digital Marketing Executive to lead the execution of its digital marketing initiatives and customer engagement strategies.
• The role combines creativity with analytical thinking, from managing online orders and ensuring excellent customer interactions to executing campaigns across social media, SEO/SEM, and email marketing.

Duties and Responsibilities
Order Management:

•  Process and manage online and website orders promptly.
•  Collaborate with the sales and logistics teams to ensure a seamless order fulfillment process.

Customer Interaction:

•  Respond to customer inquiries through various channels such as email, chat, and phone.
•  Provide assistance and support to customers, ensuring a positive and responsive experience.

Cross-Functional Collaboration:

•  Collaborate with the sales and logistics teams to ensure alignment and coordination for efficient order fulfillment.

Digital Marketing Execution:

•  Execute all digital marketing activities across all social Media Platforms including website SEO/SEM and email marketing.

Data Analysis and Interpretation:

• Analyze and interpret marketing data, including customer data, online performance, and web analytics.
• Utilize insights gained from data analysis to understand customer activities and experiences for optimization.

Performance Measurement:

• Measure and interpret the performance impact of completed tasks and projects.
• Regularly report on performance metrics with reference to agreed Key Performance Indicators (KPIs).

Owned Media Optimization

• Optimize all owned media channels in line with agreed deliverables, ensuring a strategic and effective digital presence.

Educational Qualifications, Experience & Requirements

• Bachelor’s degree in marketing or a relevant field.
• A minimum of 2 years of experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid knowledge of website analytics tools (e.g., Google Analytics, CRM etc.)
• Strong communication skills, both written and verbal.
• Detail-oriented and able to manage multiple tasks simultaneously.
• Familiarity with e-commerce platforms and customer relationship management tools is a plus.
•  Positive attitude and a passion for delivering exceptional customer experiences.