Digital Marketing Executive at Proxynet Communications Limited

Responsibilities

• Manage effectively existing e-commerce marketing sites and platforms Jumia, Konga, Habari etc.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.

Requirements

• 2 to 5 years proven work experience as a Digital Marketer or similar role.
• Must be experienced in managing an e-commerce platforms e.g-Jumia, Konga, Habari etc.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords and email campaigns and SEO / SEM.
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.